Wella Color Touch – Pure Naturals Fashion

Experience effortless style with our low maintenance, Wella Color Touch demi-permanent hair colour that provides vibrant results and up to 50% grey coverage. Designed to blend seamlessly, it minimises the appearance of root re-growth and maintains a high-shine finish for up to 24 shampoos.

Description

Color Touch offers a low-commitment option perfect for those who enjoy frequently changing their hair tone. This ammonia-free*, multi-dimensional hair colour ensures a gentle yet effective colouring experience. Suitable for various needs, Color Touch includes a range of products: from standard Color Touch to Sunlights and Relights, along with the special INSTAMATIC by Color Touch line.

Directions for Use

Mixing Recommendation:

• Always use COLOR TOUCH with COLOR TOUCH Emulsion at either 1.9% or 4% strength.
• Mix in a ratio of 1 part Cream to 2 parts Emulsion (e.g., 30g Cream with 60g Emulsion).

• Application:

  • Wear suitable gloves to protect your hands.
  • Application can be performed using a brush and bowl; however, for efficiency, consider an applicator bottle.
  • Apply the COLOR TOUCH mixture to pre-shampooed, towel-dried hair, ensuring even coverage from roots to ends.

  • Development Time:

    • Without added heat: Allow to develop for 20 minutes (reduce to 15 minutes following a perm or straightening treatment).
    • With added heat: 15 minutes of development time (or 10 minutes post-perm or straightening).

    • By following these guidelines, you can achieve stunning, fashionable results that are as vibrant as they are manageable.